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Even though social media and content promoting are the two most popular forms of online marketing, there are several different tactics you can test. Paid advertising—or pay-per-click (PPC) ads—are one common form of digital marketing that actually works by placing your advertisings directly in search benefits on key platforms, just like Google. This type of marketing can be an affordable and effective way to drive targeted traffic and encourage click-throughs in your website or product pages.
Another type of digital promoting is email segmentation, which usually uses the data you have in your existing subscriber base to send personalized emails that are much more likely to push action. For example , if a customer abandoned their particular shopping cart in your website, you may send them a discount code or discount to help bring them back to this website.
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